Virtual Events

Project Summary

The Internet Society hosts a virtual 2-day event for our global community of chapters and volunteers. The purpose of this event is to create a sense of belonging to our global community and inspire and motivate people to be involved in activities.

Challenge

2022 was the second time this event was produced. I wanted to refine the creative approach to the event and make a cohesive experience for attendees and presenters.

Solution

In 2022 the Internet Society was focused on mitigating threats to the Internet through policy and advocacy work streams. I wanted to acknowledge the importance of the situation but still keep the overall event objectives in mind. 

The theme of defending the Internet was the large-scale focus for engaging the community. As our community works to further our mission at the local level, these are the everyday heroes of the Internet.

I created a “superhero” approach to creative design as a light-hearted approach to a serious topic. This informed what the event looked like and also gave a focal point for overarching messaging.

Role

Strategic brainstorming and direction, creative brief writing, art direction, agency management, video producer and production, supporting graphic production.

Results

• Higher participation from previous year’s event with people submitting videos to help with social engagement

• Highly engaged participants during the event

• Cohesive storytelling throughout the experience