Professional Summary

  • Able to steer professional teams toward effective solutions to complex business problems while executing to the highest global standards of craft.

  • Stellar record in generating breakthrough creative ideas and delivering top-notch services to achieve and exceed business targets.

  • Articulate professional equipped with exceptional aptitude for spearheading innovative and progressive initiatives from inception to successful completion within defined timeframes and budgetary constraints.

  • Excel at incorporating impactful policies and conceptualizing impactful content to enhance brand´s image and success.

  • Well-versed in engaging with key clients, stakeholders, and top-ranking officials to facilitate informed decision-making process.

  • Adept at identifying program specifications and delivering ground-breaking solutions to ensure successful project outcomes.

  • Instrumental in providing creative leadership for diverse professional and cross-functional teams for accomplishment of set goals and fullfilment of company’s vision and mission.

  • Proficient in Adobe Creative Suite and MS Office Suite.

Notable Accomplishments

  • Developed augmented reality experience about encryption for MozFest 2019, attracting Apple to want to mimic and utilize for government division.

  • Managed Wal-Mart’s entire food private brand label packaging (4,000+ SKUs), while coordinating with multiple global offices.

  • Conceptualized and launched online version of printed book utilized by internal Hanes staff to enhance sales presentations, streamline research methodologies, wireframe, and project manage designers / web developers through execution.

  • Recognized and chosen as one of two agencies nationwide by The Coca-Cola Company for beta-testing new online point-of-sale customization program; Conducted tests, reshaped procedures / standards, and improved UX / UI to enable ease of use.

  • Created and executed NATO BICES Group Communication Plan, involving proactive engagement with members of the NATO BICES Group in Brussels, BEL as well as researching and recommending organizational hierarchy for content, writing new promotional pieces, and rebranding.

  • Fostered and nurtured client relationships with The Coca-Cola Company and Hanesbrand, Inc to ensure partnership longevity.

Career Experience

Internet Society / Internet Society Foundation, Reston, VA, 2015 – Present

Creative Director | 2021 – Present

Responsible for the look, tone, and evolution of the Internet Society and Internet Society Foundation brand. Contribute to marketing campaigns and provides art direction for marketing channels. Carry out onboarding procedures including vetting and managing agency partners for web development, creative production, and e-learning platform. Develop regional and global resources. Seek storytelling along with capitalizing on brand opportunities by partnerships and cooperation across the entire organization. Expand visual language to include all Internet Society properties globally.

Key Highlights:

  • Serves as key stakeholder in consistent development, implementation, and evolution of brand identity.

  • Spearheads conceptualization and formulation of creative assets such as photography shoots, videos, motion graphics, illustrations, reports, and social media.

  • Refine UX/UI experience on premier web properties, including providing creative development leadership for redesigning two websites and bringing forth UX improvements on top level navigation for main website.

Senior Manager, Brand Communications | 2018 – 2021

Responsible for creating, managing, and delivering all aspects of creative production for organization. Maintain roster of 5-10 freelancers and manage outside vendors.

Key Highlights:

  • Expanded and enhanced strategic influence throughout organization.

  • Ensured brand consistency and top-notch quality by coordinating cross-functionally within organization.

Manager, Communications | 2015 – 2018

Administered organization’s assets by researching, deploying, and maintaining digital asset manager. Prioritized and executed multiple marketing projects for numerous teams.

Key Highlights:

  • Played pivotal role in execution of rebranding initiatives.

  • Headed seamless internal launch of brand to company and wider community of volunteers and supporters.

General Dynamics Information Technology, US BICES Program, RAF Molesworth, UK / Alexandria, VA, 2010 – 2015

Communications and Branding

Crafted messages in line with business and mission objectives of program. Drafted and story boarded branding videos and collaborated with vendors for final production. Ensured seamless completion of marketing projects by cross-functionally cooperating within program.

Key Highlights:

  • Conducted creative and technical procedures to build brand identity, including logo development, print standards, digital standards, writing styles, templates, and marketing execution.

  • Established and promoted unified user experience by conducting research and interviews to build personas, formulate lo-fidelity wireframe concepts, and facilitated designers and web developers for execution.

Additional Experience

Senior Project Manager, Project Center (RR Donnelley Company)

Education

Bachelor of Science, Major: Studio Art, Minor: Art History

Skidmore College, Saratoga Springs, NY

Studio Art Centers International, Florence Italy

Awards & Honors

2022 w3 Gold Award for Internet Society 2021 Impact Report